Open · booking Sep–Dec 2026
Karachi · PKT (UTC+5) v.2026.09
Portfolio / 2026

Summaiya Safdar

Power BI dashboards that get read, not filed. Freelance developer & data analyst — turning messy Excel, ERP exports and SQL data into one place where the numbers finally agree.

01 · What I build

Not just charts. A reporting layer your team actually trusts.

S/01

Power BI dashboards

End-to-end delivery — data model, DAX measures, Power Query, publish and scheduled refresh. Optimised for the questions your team keeps asking.

S/02

Data models & DAX

Star-schema modelling, calculated tables, DAX measures for KPIs, variance, trend and forecasting. Built to scale as your data grows.

S/03

Data preparation

Power Query (M), SQL, Python (pandas) for cleaning inconsistent inputs from Excel, ERPs and databases into one reliable reporting layer.

S/04

Handover that lasts

Every model documented, every KPI defined, dashboards your team can maintain after I leave. No black boxes, no vendor lock-in.

The best dashboards start with a boring conversation — not with DAX.
— Working principle
02 · Recent work

Selected engagements. Details on request.

CURRENT · 2026
Gulf General
Contracting Co.
Riyadh, SA

Consolidated project & operations reporting

Building Power BI dashboards for the engineering, project and operations teams — turning scattered Excel exports across multiple sites into a single source of truth for management review.

Includes: star-schema data model, DAX measures for progress and variance tracking, Power Query pipelines from Excel and SQL, scheduled refresh, documented handover.

POWER BI DAX POWER QUERY CONSTRUCTION REMOTE
PATTERN · REPEATABLE
Retail /
e-commerce
engagements

Sales, margin & customer analytics

Executive overviews and drill-down reports across sales, product margin, customer segmentation and store performance — the reporting stack retail teams keep opening every Monday morning.

Includes: revenue and margin models, cohort and RFM segmentation, category and store league tables, mobile-friendly Power BI service layout.

POWER BI DAX SQL RETAIL E-COMM
PATTERN · REPEATABLE
Startups /
agencies /
SaaS teams

KPI & management reporting from messy inputs

For teams whose data lives in Google Sheets, Airtable, Stripe, HubSpot and a dozen CSV exports — one Power BI layer that consolidates it, plus Python-based clean-up where the source is genuinely broken.

Includes: source audit, ownership map, KPI dictionary, incremental refresh, and a monthly review template the team can run without me.

POWER BI PYTHON SQL SAAS STARTUPS
03 · How I work

Every project starts the same way — before Power BI is even open.

STEP 01

The boring conversation

Which decision does this dashboard help you make? Who opens it, and how often? What does good look like as a number?

STEP 02

Agree on definitions

One name per thing. One date format. One owner per source. One clear definition per KPI. Boring, and it prevents 80% of the bugs.

STEP 03

Build clean, document heavy

Star-schema model, measures instead of calculated columns, one date table marked as a date table, every step in Power Query named.

STEP 04

Handover that lasts

A written data model, a KPI dictionary, and a short walk-through session so your team can maintain and extend the report themselves.

04 · Working stack

Tools I use daily, and the ones I reach for when a project needs them.

Tool Where it fits Fluency
Power BI (Desktop & Service) Modelling, publish, gateway, scheduled refresh, workspace and app deployment. Daily
DAX KPI, variance, YoY, MTD/YTD, time intelligence, calculation groups. Daily
Power Query (M) Connecting, cleaning, shaping data from Excel, CSV, SQL, APIs and folders. Daily
SQL Queries, joins, window functions, view design, extracting reporting layers from OLTP. Weekly
Advanced Excel Pivot tables, Power Pivot, formulas, automation, monthly reporting templates. Daily
Python (pandas) Data cleaning, transformation and one-off analysis where SQL/Power Query hit a wall. As needed
Figma / Canva Wireframing report layouts, presenting findings, one-page executive summaries. As needed

Let's talk about
what you're trying
to measure.

Send me a short note with what your team is trying to see — the sources you have, the decisions you make on Mondays, or the report you wish existed. I'll come back with how I'd build it and a realistic timeline.

Email LinkedIn summaiya-safdar↗
Base Karachi · PKT
Engagements Remote · contract